3 Social Media Mistakes San Diego Businesses Keep Making

Social media should be helping your business grow, but for many San Diego brands, it’s just sitting there. Let’s fix that. Here are the three biggest mistakes you’re probably making and how to stop.

Mistake 1: Posting and Praying
Randomly posting a photo or two isn’t a strategy. People aren’t refreshing your feed hoping you’ll post. Consistency is what builds recognition and trust.

Fix: Create a posting schedule and stick to it. Even 2-3 well-planned posts per week are better than posting sporadically.

Mistake 2: Forgetting the Story
A photo of your product, service, or space is great, but it doesn’t tell anyone why it matters. Too many businesses post visuals with no context.

Fix: Write captions that tell the story. What did you create? What problem did you solve? Why should people care? Stories sell; photos alone don’t.

Mistake 3: Ignoring the Community
Social media isn’t just a megaphone; it’s a conversation. If you’re not replying to comments, answering DMs, or engaging with followers, you’re missing opportunities.

Fix: Spend 15 minutes a day interacting with your audience, past customers, and even local businesses. It builds trust and keeps you top of mind.

Takeaway: Avoiding these three mistakes can be the difference between a feed that collects dust and a feed that actually grows your business.