3 Social Media Mistakes San Diego Contractors Keep Making

Social media should be landing you jobs, but for most contractors in San Diego, it’s just sitting there. Let’s fix that. Here are the three biggest mistakes you’re probably making…and how to stop.

Mistake 1: Posting and Praying

Throwing up a photo once in a while isn’t a strategy. Homeowners aren’t refreshing your feed hoping you’ll post. Consistency is what builds recognition and trust.

Fix: Create a posting schedule and stick to it. Even 2-3 posts per week, done well, is better than posting randomly.

Mistake 2: Forgetting the Story

A photo of a nice kitchen is great, but it doesn’t tell anyone you built it. Too many contractors post photos with no context.

Fix: Write captions that tell the story. What was the project? What problem did you solve? Why does it matter? Stories sell, photos alone don’t.

Mistake 3: Ignoring the Community

Social media isn’t just a megaphone, it’s a conversation. If you’re not replying to comments, answering DMs, or engaging with locals, you’re missing opportunities.

Fix: Spend 15 minutes a day interacting with homeowners, past clients, and even other contractors. It builds trust and keeps you top of mind.

Takeaway: Avoiding these three mistakes can be the difference between a feed that collects dust and a feed that actually books jobs.