Social Media is the new search engine.

Our job is to make you the obvious choice.

View Our Work

Ground-Up Social is a San Diego based social media marketing agency that helps local businesses turn their online presence into a powerful portfolio.

Our experience spans contractors, real estate professionals, restaurants, bars, boutiques, music festivals, nightlife venues, and financial services. No matter the industry, our goal is the same: to help brands look professional, build credibility, and connect with the clients who matter most.

Today, social media isn’t just a marketing tool. It’s where people go first to discover businesses, check credibility, and decide who to trust. We bring together strategy, content creation, and community management to help your brand stand out, earn trust, and drive real results.

Meet the Founder

With over 7 years in social media marketing, I’ve helped boutiques, restaurants, bars, music festivals, real estate developers, general contractors, financial services, and more.

What I’ve learned is this: social media is not just marketing. It’s your portfolio, your reputation, and your first impression all in one. People don’t just scroll. They decide who to trust, who looks professional, and who delivers quality before they ever reach out.

When your work, products, or services are showcased clearly, consistently, and strategically, clients arrive at the first conversation already sold on your value. The result is smoother sales, stronger trust, and more opportunities converted.

Ground Up Social helps businesses look as good online as they are in real life, turning social media into a powerful engine for credibility, trust, and growth.

  • Founder & CEO

    7+ Years in Social Media

Testimonials

  • “Chris is proactive, strategic, and always goes above and beyond. She developed social strategies that scaled across multiple brands, improved community engagement, and made my job easier. She’s professional, positive, and always ready to deliver results.”

    Leo P.

  • “I never thought social media mattered for contractors, but Chris proved me wrong. She makes our work look sharp online and we’ve had lots of homeowners reach out saying they saw our jobs on Instagram. It’s taken a lot of the hassle out of chasing leads, especially during off season.”

    Ofek A.

  • “Chris is incredibly professional, dedicated, and always up-to-date with the latest trends. She communicates clearly with clients, goes above and beyond, and makes the process effortless. Chris is a true pleasure to work with.”

    Caroline L.

Contact us

Have a question about our services, packages, or process?


We’d love to hear from you. Whether you’re a local business, creative brand, or service professional looking to grow your online presence, Ground-Up Social is here to help.

Fill out the form below and we’ll get back to you as soon as possible.